Monday, June 14, 2010

Why People Hate to Cook and What to Do About It

I posted this on Huffington Post in response to a question about why people hate to cook and what they can do about it. What I didn't say is that "American Wholefoods Cuisine" contains 40- pages of basic cooking techniques.

I have coauthored a number of cookbooks over the last forty years including the bestselling “American Wholefoods Cuisine" - in print for 27 years it has 1300 tested (vegetarian) recipes.
I have discovered that often people think they can't cook for two reasons:
1. the recipes they are using don't work. Many people who write cookbooks don’t know how to test or write recipes.
2. The cook doesn't know what we call the “Master Rule” - which is to assemble all utensils and preprepare all ingredients BEFORE you start cooking. Unless the recipe is really complicated or has difficult techniques at this point all you have to do is assemble