Wednesday, October 28, 2009

Wonderful review of The ABC's of Fruits & Vegetables and Beyond

Please allow me this bit of self promotion of my book, The ABC's of Fruits & Vegetables and Beyond. To read it click here:

http://www.alternativeconsumer.com/2009/10/28/the-abc’s-of-fruits-and-vegetables-and-beyond-–-a-book-review/

The ABC’s of Fruits & Vegetables and Beyond in Second Printing

Innovative Children’s Book Adopted by
Education Programs Throughout U.S.

It took ten years for best-selling food writer, David Goldbeck to write and publish his first children’s book, The ABCs of Fruits & Vegetables and Beyond (Ceres Press, $16.95) but just six months to sell out the first printing. But the book almost never happened as a book buyer for a major book chain didn’t like its unique two-part structure. In The ABCs of Fruits & Vegetables and Beyond children first learn their alphabet through poems about these foods and then go on to hundreds of related activities.

But the book’s creator, coauthor and publisher, David Goldbeck felt the issue of vegetable and fruit consumption by children was too important to let the book languish and so he took a chance.

To his delight, not only did the first printing sell out quickly, but the book is now being used in classrooms and library programs throughout the U.S. as well as being praised by nutritionists and educators.

David says “I think it is possible to never have to say ‘eat your vegetables’ again. That's why I wrote The ABC’s of Fruits & Vegetables and Beyond. There is no doubt that the foundation of a healthy diet and weight control is the significant consumption of vegetables and fruit. Unfortunately, many adults do not like these fine foods - so we must make sure kids don’t develop these attitudes. I hope that parents and teachers interested in getting kids to develop friendly feelings towards fruits and vegetables take a look at a this book. “

EDUCATIONAL PROGRAMS USING THE ABC’S OF FRUITS & VEGETABLES AND BEYOND

* Governor’s Council on Physical Fitness (Lansing, MI) 750 copies.

* The Connecticut State Department of Education 300 copies. The book was provided for attendees at a conference for child care programs, that was held in August 2007.

* The Humboldt County Office of Education (Arcata, California), provides nutrition education to almost 300 classrooms through a program called Harvest of the Month. This program offers classroom materials related to a different fruit or vegetable each month. The students learn about the fruit or vegetable and have a chance to taste it. The literacy component of the program includes a book for each class room. The January 2007 lesson began with reading the first part of The ABC's of Fruits and Vegetables and Beyond. A photo of the class reading the book can be found at HealthyHighways.blogspot.com

* The El Monte City (California) School District bought two copies for each of its 25 schools to be used as teaching material.

* A school program in Lexington, Kentucky. 125 copies.

* At the Gables Montessori School (Miami, Florida), teacher Bonita Whytehead reads a page a week to her class. She wrote to the authors “… [we] use your ABC of Fruits and Vegetable book with the Gables Montessori Cooking Club. The cooking class is sponsored by the letter "I". Idaho potatoes will be discussed and mashed potatoes will be made.”

Professional's Comments

I heard about your fabulous books from a colleague and I plan to use them in a nutrition education program with elementary school students at title I schools (50% or more students receive free or reduced meals) in Baltimore, MD. - Haylee Staruk, Nutrition Educator & Project Leader, Baltimore County/Baltimore

Need some creative ideas for teaching nutrition education to youngsters? One easy way to pass along nutrition knowledge is through storytelling, and over the past several years authors have been producing more fun books for kids. One new release is” The ABC’s of Fruits & Vegetables and Beyond” by Steve Charney and David Goldbeck. It uses a rhyming poem and bright, colorful illustrations to communicate food facts, the alphabet and even geography. [This type of book] helps engage kids and get them thinking about smart eating habits.
- School Nutrition

For ages 5 and up, poetry, ABC's, fun facts, crafts, recipes, goofy jokes and riddles. This book has it all! What an entertaining way to introduce the alphabet to small children. Then extend and explore each letter with older ones with hands-on activities and suggestions of other books to read.
- Clifton Park-Halfmoon Public Library Librarian's Recommendation

ABOUT THE AUTHORS AND ILLUSTRATOR
Steve Charney is a nationally known children's entertainer, magician, ventriloquist, songwriter, radio personality and literacy promoter. His books include Hocus Jokus and Kid’s Kookiest Riddles. He is also the co-host, with his dummy Harry, of the radio program “Knock On Wood.” Steve performs at festivals, theaters, and libraries throughout the world and Steve and Harry often promote literacy in schools as well. He has written dozens of songs for Jim Henson's TV show “Bear in the Big Blue House.”
David Goldbeck is coauthor with Nikki Goldbeck of nine food books. These books include the bestsellers The Supermarket Handbook, American Wholefoods Cuisine and, most recently, Healthy Highways. He is the author of The Smart Kitchen. David, trained as a lawyer, has worked as a waiter, produce man, and elementary school teacher.
Maria Burgaleta Larson grew up in New York City and spent her childhood summers in Cuba. She is a graduate of The Cooper Union and a Fellow of The American Academy in Rome.

Ages: 4-12 (and beyond)
ISBN: 10 digit 1-886101-07-8
13 digit 978-1-886101-07-4
Pages: 112
Ink: full color throughout
Illustrated
Format: Perfect


NOTE: Pages of The ABC’s of Fruits & Vegetables and Beyond can be viewed at http://www.healthyhighways.com/kc/index.htm



Monday, September 21, 2009

Short Shelf Life Dept.Froot Loops No Longer Healthy

The marketing program which we blogged about, "Smart Choices," got left back this week.
As the New York Times exposed last week, the smart selections are anything but healthy. One of the selections is Froot Loops.
Despite the program's dubious standards, it maintained the appearance of legitimacy because researchers associated with three reputable organizations - American Diabetes Association, American Dietetic Association, and Tufts University - were on its board.
All three organizations responded to consumer pressure this week by publicly distancing themselves from the food labeling scheme and officially asking Smart Choices to remove their name from its website and marketing materials - thereby publicly embarrassing and discrediting the program.
One again wholefoods rules. (See American Wholefoods Cuisine for our definition of "smart food" that is wholefoods.)

Friday, September 11, 2009

How Froot Loops Became a Health Food

A new industry backed label says sugary cereal like Froot Loops are a ‘Smart Choice.’ That designation according the the label's administrator means it is a "a ‘better for you’ product." In 1973, in The Supermarket Handbook, we wrote about how the food industry is relentless and shamless in their attempts to sell processed food.
The "Smart Choice program is the latest version - as clever as ever. And said to say it will work with many people. Details:
http://www.nytimes.com/2009/09/05/business/05smart.html?_r=2&hp

Resist - buy wholefoods*

*Note: We started using this contraction to describe unadulterated intact foods 1n 1973 - long before the chain did.

Nice Review of Healthy Highways

Thank you Patricia Lowry of the Pittsburgh Post-Gazette.

http://www.post-gazette.com/pg/09253/996721-34.stm

Thursday, July 16, 2009

Kudos for Chipotle; Showing Food, Inc. in 32 Cities

With more than 860 eateries, listing all of the venues in the Chipotle Mexican fast-food chain in Healthy Highways would be impossible. (By contrast, the largest health food chain, Whole Foods, currently has about 240 stores.) And while Chipotle still has a way to go from a wholefoods standpoint – the rice is white and the tortillas from refined flour – for a large scale “fast food” company they have a lot to commend them. For example, the black beans are vegetarian, the sour cream and cheeses are free of the synthetic hormone rBGH, the cheese is made with vegetable rennet (a matter of interest to some vegetarians), and trans fatty acids are nowhere to be found. Moreover, all the pork and chicken (in the U.S.) is “naturally raised,” as is the beef at 50% of the eateries. About 30% of the beans are organic and some of the produce comes from local farms. In addition, over three hundred of the restaurants recycle glass, plastic, and/or cardboard (To find out more about locations and practices in your area, go to http://www.chipotle.com/.)

Now, in addition to their efforts to elevate the quality of fast food, Chipotle is making an attempt to educate consumers about unsavory corporate food practices by backing free screenings of the documentary Food, Inc. in 32 cities. The movie examines the ills of modern food production and the influence of major agriculture companies in shaping government policy. Chipolte is also providing promotional material in all their locations and on the website. The objective is, naturally, to promote its own eco-friendly philosophy.
While the Chipolte-supported screenings take place on just a single night at a local theater in each targeted city, and most of them have already taken place (a bunch are showing Thursday, July 16), this commendable film is also in theaters throughout the U.S. Be sure to bring friends and family if you want to give them an unforgettable, eye-opening experience.

Let's hope they increase showings to more locations.

Monday, May 11, 2009

New Travel Resources from the Forthcoming Healthy Highways (Second ed.)

Here's an advance look at the updated Resources from the forthcoming Healthy Highways (Second ed.)

RESOURCES (In no particular order.)

AAA: Emergency number in all fifty states. 1-800-AAA-HELP
Better World Club: Environment-oriented automobile association. www.betterworldclub.com 866-304-7540
Disability Travel and Recreation Resources: www.makoa.org/travel.htm
State and Local Governments On The Net: All state, county and local town websites. www.statelocalgov.net/index.cfm
Recreation.gov: Recreational activities to weather maps. www.recreation.gov
Road Closures: Construction, weather, road conditions, traffic, etc. www.fhwa.dot.gov/trafficinfo/
Rail Travel: www.traintraveling.com/usa/
Hostelling International-USA: Hostels, educational programs and travel advice. www.hiusa.org/index.shtml 301-495-1240
Green Hotels Association: Find hotels with an environmental viewpoint. www.greenhotels.com 713-789-8889
Reserve America: Online reservations for federal, state and private campgrounds. www.reserveamerica.com
RV Travel: RV campgrounds and more. www.allcampgrounds.com
The National Park Service: www.nps.gov/ Headquarters 202-208-6843
Traveling with Pets: Dog-friendly lodgings, restaurants, beaches, attractions, and more. www.dogfriendly.com 877-475-2275
National Public Radio: Find public radio stations for your trip. www.NPR.org
Farmers’ Markets: Farm markets throughout the US. www.ams.usda.gov/farmersmarkets
Rails-to-Trails Conservancy: National network of public recreation trails from former rail lines. www.railtrails.org 202-331-9696
Entertain the family en route: old-fashioned traveling games. www.travelwithkids.about.com/cs/printgames/a/gamesprint.htm.
Festival Fun: Online information about festivals and events throughout the US. www.fulltiming-america.com/festivals/index.html
Quirky America: Museums, festivals and destinations on the fringes of mainstream tourism. www.eccentricamerica.com
Swimmer’s Guide: An international directory of full-size, year-round swimming pools open to the public. www.swimmersguide.com
Yoga Finder: Find a yoga class, retreat center or event. www.yogafinder.com
Conversation cafes: Plug in to the local scene. www.conversationcafe.org
Weather: Current US weather or 5-day forecast. http://cirrus.sprl.umich.edu/wxnet

ORGANIZATIONS OF INTEREST TO RESTAURANTS
Greening Ethnic Restaurants: Helps ethnic restaurants adopt environmental principals. www.thimmakka.org 510-655-5566
Green Restaurant Association: Encourages ecologically sustainable restaurant industry and certifies restaurants that meet certain criteria. www.dinegreen.com 858-452-7378

For more travel resources visit us at HealthyHighways.com

Saturday, December 13, 2008

SIGN THE PETITION FOR A PROGRESSIVE SECRETARY OF AGRICULTURE FROM FOOD DEMOCRACY NOW

About Food Democracy Now
Original Signers

After signing, please check out Fooddeclaration.org to endorse a set of principles to create a national sustainable food and agriculture policy»

Dear President-Elect Obama,

We congratulate you on your historic victory and welcome the change that your election promises to usher in for our nation. As leaders in the sustainable agriculture and rural advocacy community we supported you in record numbers during the caucus, primary and general election because of the family farm-friendly policies that you advocated during your campaign.
As our nation’s future president, we hope that you will take our concerns under advisement when nominating our next Secretary of Agriculture because of the crucial role this Secretary will play in revitalizing our rural economies, protecting our nation’s food supply and our environment, improving human health and well-being, rescuing the independent family farmer, and creating a sustainable renewable energy future.
We believe that our nation is at a critical juncture in regard to agriculture and its impact on the environment and that our next Secretary of Agriculture must have a broad vision for our collective future that is greater than what past appointments have called for.
Presently, farmers face serious challenges in terms of the high costs of energy, inputs and land, as well as continually having to fight an economic system and legislative policies that undermine their ability to compete in the open market. The current system unnaturally favors economies of scale, consolidation and market concentration and the allocation of massive subsidies for commodities, all of which benefit the interests of corporate agribusiness over the livelihoods of farm families.
In addition, America must come to understand the environmental and human health implications of industrialized agriculture. From rising childhood and adult obesity to issues of food safety, global warming and air and water pollution, we believe our next Secretary of Agriculture must have a vision that calls for: recreating regional food systems, supporting the growth of humane, natural and organic farms, and protecting the environment, biodiversity and the health of our children while implementing policies that place conservation, soil health, animal welfare and worker’s rights as well as sustainable renewable energy near the top of their agenda.
Today we have a nutritional and environmental deficit that is as real and as great as that of our national debt and must be addressed with forward thinking and bold, decisive action. To deal with this crisis, our next Secretary of Agriculture must work to advance a new era of sustainability in agriculture, humane husbandry, food and renewable energy production that revitalizes our nation’s soil, air and water while stimulating opportunities for new farmers to return to the land.
We believe that a new administration should address our nation’s growing health problems by promoting a children’s school lunch program that incorporates more healthy food choices, including the creation of opportunities for schools to purchase food from local sources that place a high emphasis on nutrition and sustainable farming practices. We recognize that our children’s health is our nation’s future and that currently schools are unable to meet these needs because they do not have the financial resources to invest in better food choices. We believe this reflects and is in line with your emphasis on childhood education as a child’s health and nutrition are fundamental to their academic success.
We understand that this is a tall order, but one that is consistent with the values and policies that you advocated for in your bid for the White House. We realize that more conventional candidates are likely under consideration; however, we feel strongly that the next head of the USDA should have a significant grassroots background in promoting sustainable agriculture to create a prosperous future for rural America and a healthy future for all of America’s citizens.
With this in mind, we are offering a list of leaders who have demonstrated a commitment to the goals that you articulated during your campaign and we encourage you to consider them for the role of Secretary of Agriculture.
The Sustainable Choice for the Next U.S. Secretary of Agriculture
Gus Schumacher, Former Under Secretary of Agriculture for Farm and Foreign Agricultural Services at the U.S. Department of Agriculture, Former Massachusetts Commissioner of Agriculture.
Chuck Hassebrook, Executive Director, Center for Rural Affairs, Lyons, NE.
Sarah Vogel, former two-term Commissioner of Agriculture for the State of North Dakota, attorney, Bismarck, ND.
Fred Kirschenmann, organic farmer, Distinguished Fellow, Leopold Center for Sustainable Agriculture, Ames, IA and President, Stone Barns Center for Food and Agriculture, Pocantico Hills, NY.
Mark Ritchie, current Minnesota Secretary of State, former policy analyst in Minnesota’s Department of Agriculture under Governor Rudy Perpich, co-founder of the Institute for Agriculture and Trade Policy.
Neil Hamilton, attorney, Dwight D. Opperman Chair of Law and Professor of Law and Director, Agricultural Law Center, Drake University, Des Moines, IA.



Sign Now
http://www.fooddemocracynow.org